Situation

  • Regional provider (Benelux and Germany) of Industrial Services (plant maintenance, plant turnarounds and shutdowns, plant modifications and modernizations) for Chemical, Oil & Gas, Pharmaceutical, and Process industries
  • Currently owned by a Private Equity fund, intention to sell shares to an investor


Actions Proost Ventures

  • Define correct segmentation to fully understand market drivers, pricing, (outsourcing) trends, growth, and risks
  • Lay-out of the market size, market attractiveness and key drivers by segment for the core markets the Benelux and Germany
  • Assess the long term future of refineries and (petro)chemical companies in Europe given trends in regulation, labour and energy costs, environmental questions
  • Determine the purchasing criteria of customers in different client segments
  • Assess the revenue plan in comparison to market and competitive development and individual product and sales initiatives at existing and new clients
  • Analyse strengths and weaknesses of target (based on customer, competitor, and expert interviews)


Results

  • Successfully performed buy-side Commercial Due Diligence in 3 weeks

Download here in pdf the detailed project example Commercial Due Diligence – Industrial