Project example: Commercial Due Diligence - Organic packaged food

Situation

• Regional provider of organic packaged food (both branded and private label) to specialty trade and supermarkets
• Owned by CEO, intention to expand abroad. Mid-Cap food specialist PE fund wants to buy majority.

Actions Proost Ventures

• Assess target’s market and brand positioning (based on expert and B2B customer interviews)
• Determine market size and growth (both historical and projected) of organic foods in selected countries by product segments, sales channel, and price segment
• Detailed product segment-, SKU-, sales channel-, and brand analysis of target, competitors, and market
• Determine purchasing criteria of B2B customers, evaluation target and main competitors
• Benchmarking, profiling, and segmentation of relevant local and international competitors and take-over targets
• Evaluate growth potential and assess business plan vs. market, competitive development, and international growth plan

Results

• Successfully performed buy-side Commercial Due Diligence in 3 weeks (including physical & online store checks and expert & competitor interviews)

Download here in pdf the detailed project example Commercial Due Diligence – Organic packaged food